Altered Appeal

The larger bank principle has two chief attractions.

As a result, the country s energy reserves have also become an investment magnet.

Now Russia s invasion of Georgia has shattered even the illusion of attraction.

And there's even supernormal stimuli for cuteness. Here s a pretty good example.

Under the guise of impartiality, television channels found it difficult to resist Trump s allure.

Soft power arises from the attractiveness of a country's culture, ideals, and policies.

Nor does it have Soviet style ideological appeal.

American Democrats say that President Bush's policies have squandered America's attractiveness.

A group of employers was asked to hire workers who had been ranked by their looks.

Skiing with them is all part of the fun of being here.

Their attraction to the Union is a sign of the appeal the soft power of the idea of European unification.

Another component of any strategy must be to counter IS's appeal and propaganda.

In early 2001, Sweden held the EU presidency, giving Prime Minister Göran Persson, the country's dominant politician, a bright spotlight in which to shine.

The immediate reason for Social Democracy's enduring appeal is foreign policy.

Her eyes shone and she could not keep her rosy lips from smiling at the consciousness of her attractive appearance.

Indeed, without the attraction of the EU its soft power such changes would not have occurred.

When we live up to our own best traditions, we can stimulate emulation and create the soft power of attraction.

Some dimensions of personal attraction, such as appearance and non verbal communication, can be tested.

Former New York City Mayor Michael Bloomberg provided what is perhaps the pithiest summary of the attraction of urban life.

Social Darwinism's emphasis on biogroup identity and the role of organic relations within societies fostered legitimacy and appeal for nationalism.

Nevertheless it is clear, in the words of Horace K. Mann, that ecclesiastical affairs did not seem to have had much attraction for John XII.

Smart power is the ability to combine the hard power of coercion or payment with the soft power of attraction into a successful strategy.

That will require more use of the soft power of attraction rather than relying so heavily on hard military power, as the Bush administration has done.

The close bond between Israel and Bush s America can in retrospect be seen as a mixed blessing a special relationship that contributed to the declining attractiveness of both countries.

This progress, which gained a further institutional foothold with the establishment of the International Criminal Court last July, led many to believe that the triumph of international law is no longer a utopian hope but a practical prospect. The vision remains attractive, but in its moral seductiveness lies profound moral and intellectual danger.

The willingness of others to cooperate depends in part on their own self interest, but also on the attractiveness of American positions.

People believe that when we deal with physical attraction, we see somebody, and we know immediately whether we like them or not, attracted or not.

The vision remains attractive, but in its moral seductiveness lies profound moral and intellectual danger.

A country s soft power rests upon the attractiveness of its culture, the appeal of its domestic political and social values, and the style and substance of its foreign policies.

Power in a global information age, more than ever, will include a soft dimension of attraction as well as the hard dimensions of coercion and payment.

But, despite gold s heightened allure in the wake of an extraordinary run up in its price, it remains a very risky bet for most of us.

In other words, it is a public relations conjuring trick, designed to make the EU seem more attractive, without actually conferring any real benefits.

A victory for Humala would seem to confirm the waning appeal of the neo liberal policies that have dominated the continent since the 1980 s.

While America s military power was sufficient to defeat Saddam Hussein s forces quickly, it did so at the expense of its attractiveness in many countries.

Hong Kong's declining attractiveness as a business center helped push down prices of locally produced goods and services relative to the prices of goods sold overseas.

The residual suspicion that lingers in countries like China and Korea sets limits on Japan s appeal that are reinforced every time the Japanese prime minister visits the Yasukuni Shrine.

The only way to grapple with these problems is through cooperation with others, and that requires the soft power of attraction as well as the hard power of coercion.

The experts I interviewed at the time were speculating that porn use was desensitizing healthy young men to the erotic appeal of their own partners.

With few foreigners watching Russian films, and only one Russian university ranked in the global top 100, Russia has few options for regaining its appeal.

That will require combining the soft power of attraction with the hard power of military might to produce a smart power strategy for providing global public goods.

As funding for HIV research increases in developing countries and ethical review in richer countries become more strict, you can see why this context becomes very, very attractive.

Enlargement was not only a triumph for democracy and the rule of law in the postcommunist countries to the west of Russia, but it is also an indication of the magnetism of the EU, and thus of its soft power.

Development projects were funded through grants or cheap loans, and these have probably played at least some part in increasing the attractiveness of the Maghreb and the Mashraq to foreign investors. There was some lowering of agricultural and other tariffs by the EU.

And, because of the country s comparative lack of soft power social, cultural, and economic attractiveness it stands ready touse the competitive advantages (i.e., its resource wealth) available to it.